- Script editing
- Art direction
- UI Design
The wagering and media team at Tabcorp employed SapientRazorfish to help bring a recently commissioned strategy to life for presentation to the board. I was brought on by SapientRazorfish to lead the concept and execution of a short video and set of storyboards communicating the near future of the retail experience in the gaming industry drawing from a series of workshops run during the project.
The principal challenge for the video was to visualise a series of in-venue innovations that did not currently exist. To solve this I created a storyboard for three key user journeys and directed a live-action shoot within a Tab venue using a freeze-frame treatment and motion graphics to highlight each interaction.